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Cookie Policy

Cookie Policy

Last updated: 11 September 2025

This Cookie Policy explains how Pavestone (UK) Limited, trading as Paving Direct (“we”, “us”, “our”) uses cookies and similar technologies on pavingdirect.com (the “Site”). It should be read with our Privacy Policy.

Summary: Under the UK Privacy and Electronic Communications Regulations (PECR), we need your prior consent for any cookies that are not strictly necessary for the Site to work. Consent must be a clear, positive action and can be withdrawn at any time. You can manage choices via our Cookie Preferences.

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to site owners. Similar technologies include local storage, pixels, SDKs, and device identifiers; we refer to all of these as “cookies”.

2) Who we are (Controller)

Pavestone (UK) Limited, Burford Quarry, Burford Road, Brize Norton, Oxfordshire, OX18 3WN. Registered in England & Wales No. 04643500. If you have questions about this policy or our use of cookies, contact: [email protected]. For data protection queries: [email protected].

3) How we use cookies

We use cookies to:

  • enable core site functions (e.g., adding items to your basket, checkout, account login);
  • remember selections (e.g., delivery preferences, region, currency);
  • measure and improve Site performance;
  • personalise content and offers; and
  • deliver and measure advertising with our partners.

Strictly necessary cookies are placed without consent as they are required to provide services you request (for example, to keep you logged in or remember your basket). All other cookies (e.g., analytics, personalisation, advertising) require your prior consent under PECR. When consent is the legal basis, we rely on UK GDPR consent (Article 6(1)(a)).

5) Your choices

Give or refuse consent

You can accept or reject non-essential cookies when you first visit the Site and at any time via the Cookie Preferences panel.

Withdraw consent

You can change your mind at any time in the Cookie Preferences. Withdrawing consent won’t affect the lawfulness of processing before withdrawal.

You can also control cookies in your browser settings (e.g., blocking or deleting cookies). Blocking strictly necessary cookies may break core Site features.

6) Cookies we use

6.1 Strictly necessary (no consent needed)

These cookies enable core functionality such as security, network management, accessibility, and shopping basket checkout. You can disable them in your browser, but the Site may not function properly.

CookieProviderPurposeDurationType
PHPSESSID Paving Direct Maintains session state, basket, and login during your visit. Session First-party
form_key Paving Direct CSRF protection for forms (security). Session First-party
mage-cache-sessid / mage-cache-storage* Paving Direct Magento cache/storage to deliver pages efficiently. Up to 1 day First-party

6.2 Performance/analytics (consent)

These help us understand how the Site is used so we can improve it. Data is aggregated where possible. We won’t set these unless you enable them.

Google Analytics 4 Google Tag Manager
CookieProviderPurposeDurationType
_ga Google Distinguishes users for analytics. Up to 24 months Third-party
_ga_<container-id> Google Session state for GA4 measurements. Up to 24 months Third-party

6.3 Personalisation (consent)

These remember choices (e.g., recently viewed items) and tailor content.

CookieProviderPurposeDurationType
recently_viewed_product* Paving Direct Shows recently viewed products. 30 days First-party

6.4 Advertising/retargeting (consent)

These are used by us and our partners to build a profile of your interests and show relevant ads on other sites. If you do not allow these cookies, you will experience less targeted advertising.

Google Ads Meta Pixel Microsoft Advertising
CookieProviderPurposeDurationType
_gcl_au Google Stores and tracks conversions. 90 days Third-party
_fbp Meta Delivers a series of advertising products such as real-time bidding from third-party advertisers. 90 days Third-party

7) Third-party cookies

Some cookies are set by third parties we work with. These providers may process your personal data for their own purposes and have their own privacy notices. We encourage you to review their policies. Where required, we will obtain your consent before these cookies are set.

8) Retention

Cookie lifespans are listed above. Where we process personal data collected via cookies, we retain it only as long as necessary for the stated purposes and in line with our Privacy Policy.

9) Managing your preferences

Use the control below to revisit your choices at any time:

You can also manage cookies via your browser settings. To learn more, visit ICO: Cookies.

10) Changes to this policy

We may update this Cookie Policy from time to time to reflect changes to cookies we use, legal or operational reasons. Please check back periodically to stay informed. The “Last updated” date shows when this policy was last revised.

11) Contact us

Questions about this policy or our use of cookies? Email [email protected] or write to: Pavestone (UK) Limited, Burford Quarry, Burford Road, Brize Norton, Oxfordshire, OX18 3WN, United Kingdom.

Compliance notes (for your records): Non-essential cookies require prior, opt-in consent that is specific, informed and freely given, with an easy way to withdraw (see ICO guidance on cookies/consent). Strictly necessary cookies may be set without consent. Keep this page and your CMP in sync with your actual tags.